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  • Sophie Cullen Digital

Bravera - UX Writing

Updated: Mar 26




Bravera is a Hong Kong app where users are rewarded with discounts from local brands for keeping active. Here are some of the projects I worked on with the company.


Intro Page on the App Store


CHALLENGE


To drive more downloads and get the app found organically.


SOLUTION


Rewriting the page to include relevant keywords and make the text more explanatory.


HOW I HELPED

  • Researched popular keywords for the niche and geographic location

  • Compared how the most popular similar apps were enticing downloads

  • Rewrote the intro page to clearly explain the functionality and benefits




Onboarding Screens for App


CHALLENGE


To create a concise onboarding experience.


SOLUTION


Explaining the key benefits of the app and how to use it.


HOW I HELPED

  • Worked with the Founder and design team to find out what problems users were having through feedback

  • Designed a user flow to speak to these pain points

  • Wrote concise copy to explain how the app works





Website Keyword Strategy


CHALLENGE


To drive more traffic to the website.


SOLUTION


Researching popular keywords to create blog content around.


HOW I HELPED

  • Analysed search terms in Hong Kong for the niche

  • Created a list of blog posts with SEO optimised keywords


www.bravera.fit

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