- Sophie Cullen Digital
Digital Collective Asia - UX Writing & UX Design
Updated: Mar 26
Launched in 2020 as a business pivot during COVID-19, I worked on the UX Writing and UX Design for Digital Collective Asia. These are some of the projects I worked on.

Creating a Brand Voice & Tone Guide
CHALLENGE
To discover the feeling of the brand to assist UX and blog writers.
SOLUTION
I worked closely with the company's Founder to decipher her vision for the tone of voice for Digital Collective Asia.
HOW I HELPED
Researched an array of brands speaking in a similar way
Developed a brand voice and tone guide to suit the young, vibrant, and tech-forward company
Website UX Writing & Microcopy
CHALLENGE
To convey the fresh and tech-savvy tone of the business to potential clients.
SOLUTION
I used the brand voice and tone guide to create fun pieces of text across the site.


HOW I HELPED
Wrote copy for the site, including: text for sign up box, ATF copy to clearly show users the benefits of the business, menus, and empty-state fields
Assisted with developing user journey