Digital Collective Asia - UX Writing & UX Design

Launched in 2020 as a business pivot during COVID-19, I worked on the UX Writing and UX Design for Digital Collective Asia. These are some of the projects I worked on.

Creating a Brand Voice & Tone Guide

CHALLENGE

To discover the feeling of the brand to assist UX and blog writers.

SOLUTION

I worked closely with the company's Founder to decipher her vision for the tone of voice for Digital Collective Asia.

HOW I HELPED

• Researched an array of brands speaking in a similar way

• Developed a brand voice and tone guide to suit the young, vibrant, and tech-forward company

Website UX Writing & Microcopy

CHALLENGE

To convey the fresh and tech-savvy tone of the business to potential clients.

SOLUTION

I used the brand voice and tone guide to create fun pieces of text across the site.

HOW I HELPED

• Wrote copy for the site, including: text for sign up box, ATF copy to clearly show users the benefits of the business, menus, and empty-state fields

• Assisted with developing user journey

www.thedigitalcollectiveasia.com