- Sophie Cullen Digital
Digital Collective Asia - UX Writing
Updated: Aug 8, 2020

Launching in 2020 as a business pivot during COVID-19, we worked on the UX Writing Digital Collective Asia. We created a brand voice and tone guide from scratch for the young and vibrant company, and then worked with the company's in-house IT department to write the website text and assist with designing the user journey.
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