Search
  • Sophie Cullen Digital

The Hotel Journal - Website, UX Design, Social Strategy

Updated: Mar 26

Helping bring the vision of The Hotel Journal to life was an absolute blast. Below are a few of the ways I made this media site pop.


Website Design

CHALLENGE

To come up with the site design and flow for a new media platform.

SOLUTION

Created a slick, design-forward site that allows for content to displayed easily for the reader.

HOW I HELPED

  • User-tested a selection of website formats

  • Developed SEO strategy for the site

  • Optimised design for mobile


Social Media Strategy

CHALLENGE

To launch the brand on Instagram.

SOLUTION

Developed a clear plan on how to drive followers.



HOW I HELPED

  • Researched what competitors in the niche were doing and what people were engaging with

  • Ran the IG account to test different content

  • Ran IG ads to drive followers

  • Created LinkTree account to link back to the website


www.thehoteljournal.com

6 views0 comments

Recent Posts

See All